Posted by blogalization [colin]:
It was another Berkeley metaphorist, folklorist Alan Dundes, who noted that American football is rife with metaphors of sadistic sodomy, such as “penetrating the end zone” of the opponent. I think that analysis was slightly tongue-in-cheek. In the present case, I have to agree that Lakoff’s rhetoric in the first part of the essay was a bit too recondite to influence anyone — as he recognizes. But starting with the sentence, “Awareness matters,” he starts making a lot of sense to me.

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