The Secret Diary of Steve Jobs points at a brilliant Onion piece. Wish I’d written that…
“Get ready for the future of product introduction,” said Jobs, looking resplendent in a black turtleneck and faded jeans. “The iLaunch will be able to make announcements from this, or any other stage, making human participation in generating consumer awareness almost entirely unnecessary.”
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“Before today, I couldn’t imagine paying $12,000 for a product-unveiling product,” CNET editor Jasmine France said after the presentation. “Now I can’t imagine living without it.”
Shortly after Jobs’ address, Microsoft announced that they are working on a similar product, the Launch-O, due to debut in 2009.
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