Messages from the future: iPhone unboxed. Also, from an idea of Peter Hirshberg‘s, Doc Searls wrote a news report from MacWorld 2008:

Apple introduces one-button iPhone Shuffle

The vast and adoring audience at Steve Jobs’ annual Macworld performance heaved a sigh of relief when the Apple CEO announced the radically minimal new iPhone Shuffle. The company’s first sub-$100 iPhone extends the iPhone line both a downprice and a downscale direction, beyond the $200 candy-bar-sized iPhone Nano, introduced last September.

…

When pressed, the iPhone Shuffle dials a random number from its phone book.

“Our research showed that people don’t care who they call as much as they care about being on the phone,” said Jobs. “We also found that most cell phone users hate routine, and prefer to be surprised. That’s just as true for people answering calls as it is for people making them. It’s much more liberating, and far more social, to call people at random than it is to call them deliberately.”

Hilarious.