Scoble linked to this great story about how JetBlue‘s CEO now and then works as a flight attendant on his own airline:

…Beginning in the first row, he slowly made his way through the plane, stopping to chat with anyone who cared to talk to him, answering every question people asked. I was sitting in the 11th row, and it took him more than an hour to reach me. “Nice airline you have here,” I said. “Where do you come up with all these great ideas – like the televisions?”

“I get most of my ideas on flights like this one,” Neeleman said. “The customers tell me what they want.”

“Oh, listening to your customers,” I said. “What a novel idea!”

Well worth a read. If all CEOs did something similar to keep in touch with their own customers, the world would be a better place…