{"id":2431,"date":"2003-01-23T08:04:11","date_gmt":"2003-01-23T11:04:11","guid":{"rendered":"http:\/\/brockerhoff.net\/bb\/viewtopic.php?p=222"},"modified":"2010-05-09T18:33:13","modified_gmt":"2010-05-09T21:33:13","slug":"mouth-wide-shut-buzz-or-mum","status":"publish","type":"post","link":"https:\/\/brockerhoff.net\/blog\/2003\/01\/23\/mouth-wide-shut-buzz-or-mum\/","title":{"rendered":"Mouth Wide Shut: Buzz or Mum?"},"content":{"rendered":"

Joel on Software<\/a> writes about the options for talking about future products<\/a>:<\/p>\n

When Apple releases a new product, they tend to surprise the heck out of people, even the devoted Apple-watchers who have spent the last few months riffling through garbage dumpsters at One Infinite Loop.<\/p>\n

Microsoft, on the other hand, can’t stop talking about products that are mere glimmers in someone’s eye. Testers outside the company were using .NET for years<\/em> before it finally shipped.<\/p>\n

So, which is right? Should you talk endlessly about your products under development, in hopes of building buzz, or should you hold off until you’ve got something ready to go?<\/p>\n

…I have a policy lifted from Marlon Brando, playing a mob boss in The Freshman:\u00a0“Every word I say, by definition, is a promise.” The best way to avoid breaking promises is not to make any, and that’s as good a reason as I need not to talk about future versions of our products.<\/p><\/blockquote>\n

I find myself mostly agreeing with Joel here. While I see no harm in collecting user suggestions, and saying “this (or that) is on my list for the next product release” at reasonable places, it’s rarely good policy to preannounce major stuff. Unless (or perhaps even if) you’re Microsoft.<\/p>\n

That said, how does this apply to XRay<\/a>? While I have a quite reasonable list of features “for the next release”, some of the things on that list – like batch processing – entail a complete revision of fundamental components, such as the plug-in interfaces. I’m confident that it can be done, and it will<\/em> be done in version 1.1, but I still may release another 1.0.x version before 1.1 comes out.<\/p>\n

For several reasons, new XRay versions have been delayed. While I still spend about an hour a day with user support, time to do concentrated work on the next version hasn’t been available… until now. This weekend I’ll be restarting full-time work on XRay.<\/p>\n

Sorry, can’t say yet when the next version will come out, or what number it’ll be… \"icon_wink.gif\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Joel on Software writes about the options for talking about future products: When Apple releases a new product, they tend to surprise the heck out of people, even the devoted Apple-watchers who have spent the last few months riffling through garbage dumpsters at One Infinite Loop. Microsoft, on the other hand, can’t stop talking about […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4,19],"tags":[23,29],"class_list":["post-2431","post","type-post","status-publish","format-standard","hentry","category-dev","category-software","tag-mac","tag-xray"],"featured_image_src":null,"author_info":{"display_name":"Rainer Brockerhoff","author_link":"https:\/\/brockerhoff.net\/blog\/author\/rbrockerhoff\/"},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1q3Zc-Dd","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/comments?post=2431"}],"version-history":[{"count":0,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts\/2431\/revisions"}],"wp:attachment":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/media?parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/categories?post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/tags?post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}