{"id":1588,"date":"2007-10-17T20:12:51","date_gmt":"2007-10-17T23:12:51","guid":{"rendered":"http:\/\/brockerhoff.net\/bb\/viewtopic.php?p=2214"},"modified":"2010-05-08T17:17:30","modified_gmt":"2010-05-08T20:17:30","slug":"halo-effect","status":"publish","type":"post","link":"https:\/\/brockerhoff.net\/blog\/2007\/10\/17\/halo-effect\/","title":{"rendered":"Halo effect"},"content":{"rendered":"<p>Very interesting post over at <a href=\"http:\/\/theonlinephotographer.typepad.com\/the_online_photographer\/2007\/10\/in-the-early-19.html\">the online photographer<\/a>:<\/p>\n<blockquote><p>&#8230;Canon introduced three coupled tilt-shift lenses for the EOS system, a 24mm, a 45mm, and a 90mm.<\/p>\n<p>&#8230;I was told that Canon expected to lose money at least on the 90mm, and that probably all three lenses would never earn back their development cost.<\/p>\n<p>What? So why make them at all?<\/p>\n<p>Because, I was told, the availability of the three tilt-shifts would serve as an enticement for pros thinking of switching systems from Canon&#8217;s main competitor. The company would never make any money on those specific products, but it would make money from all the other products those &#8220;switchers&#8221; would buy after they switched.<\/p><\/blockquote>\n<p>OK so far, but now read this:<\/p>\n<blockquote><p>Once, I ran into an even more fascinating phenomenon: a photographer who had switched to Canon because of the tilt-shift lenses, but who hadn&#8217;t actually <em>bought<\/em> any of the tilt-shift lenses!<\/p>\n<p>What was <em>that<\/em> about? &#8220;I just like to know they&#8217;re there,&#8221; he told me, &#8220;so I can buy them if I want to.&#8221;<\/p><\/blockquote>\n<p>Does this sound familiar&#8230;? <img decoding=\"async\" src=\"\/blog\/wp-includes\/images\/smilies\/icon_biggrin.gif\" border=\"0\" alt=\"icon_biggrin.gif\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very interesting post over at the online photographer: &#8230;Canon introduced three coupled tilt-shift lenses for the EOS system, a 24mm, a 45mm, and a 90mm. &#8230;I was told that Canon expected to lose money at least on the 90mm, and that probably all three lenses would never earn back their development cost. What? So why [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,9],"tags":[],"class_list":["post-1588","post","type-post","status-publish","format-standard","hentry","category-apple","category-photo"],"featured_image_src":null,"author_info":{"display_name":"Rainer Brockerhoff","author_link":"https:\/\/brockerhoff.net\/blog\/author\/rbrockerhoff\/"},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1q3Zc-pC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts\/1588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/comments?post=1588"}],"version-history":[{"count":0,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts\/1588\/revisions"}],"wp:attachment":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/media?parent=1588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/categories?post=1588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/tags?post=1588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}