{"id":1414,"date":"2010-01-26T21:16:17","date_gmt":"2010-01-27T00:16:17","guid":{"rendered":"http:\/\/brockerhoff.net\/bb\/viewtopic.php?p=2780"},"modified":"2010-05-08T09:13:21","modified_gmt":"2010-05-08T12:13:21","slug":"magic-whatever","status":"publish","type":"post","link":"https:\/\/brockerhoff.net\/blog\/2010\/01\/26\/magic-whatever\/","title":{"rendered":"Magic Whatever"},"content":{"rendered":"<p>Tomorrow, Apple will present their new product. It&#8217;s all but certain that it will be a tablet-like device, but all else is speculation.<\/p>\n<p>\nI&#8217;ve been rereading <a href=\"\/bb\/viewtopic.php?p=2725#2725\">my August 5 post<\/a> here, detailing what I at the time thought reasonable guesses. A <a href=\"\/bb\/viewtopic.php?p=2727#2727\">follow-up post<\/a> had some lovely mock-up images (courtesy of <a href=\"http:\/\/marioav.blogspot.com\/2009\/08\/apple-tablet-como-podera-ser.html\">Mario Amaya<\/a>), which I still consider some of the best so far &#8211; pity they got relatively little linkage from elsewhere. Here&#8217;s a sample:<\/p>\n<p>\n<center><img decoding=\"async\" src=\"\/fabf.png\" border=\"0\"  \/><\/center><\/p>\n<p>\nwhere you can see that my hunch at the time was of a folding dual-screen device, each screen having about 7&#8243; diagonal and 1280&#215;720 at 200ppi, 1024&#215;576 at 160 dpi, or even 800&#215;450 at 120 ppi resolution &#8211; this depending on the technology used and the price point the device aims at.<\/p>\n<p>\nI also thought that allowing the screens to fold back-to-back would give us a nice videogame mode, and using it vertically would allow it to be used as my favorite reading device &#8211; a mass market paperback. (It would also have the exact dimensions of one of those.)<\/p>\n<p>\nMy main ideas here still stand: the device would be aimed at the ebook, portable videogame, and portable film-viewing markets, with a secondary use of web browsing, email and the usual stuff done on a netbook.<\/p>\n<p>\nOf the thousands of speculations published elsewhere &#8211; I regret not having had the time to bookmark more than a few &#8211; a quite well-reasoned one is <a href=\"http:\/\/www.channelingdesign.com\/blog\/2010\/tablet_01\/\">one by Channeling Design<\/a>. The conclusions are mostly quite different from my own, though; well worth a read.<\/p>\n<p>\nIn the months since I wrote about this, some interesting new screen technologies and devices have been talked about&#058; AMOLEDs, <a href=\"http:\/\/www.mirasoldisplays.com\/index-mirasol-display-technology.php\">Mirasol<\/a>, <a href=\"http:\/\/www.skiff.com\/skiff-reader.html\">Skiff<\/a>, <a href=\"http:\/\/pixelqi.com\/\">Pixel Qi<\/a>, and so forth. For an ideal tablet, we should have 200 ppi, color- and video-capable, readable in direct sunlight but with low-power backlighting, touch sensitivity, video camera built in between the screen pixels, and a surface that is both hardened (like <a href=\"http:\/\/www.corning.com\/gorillaglass\/index.aspx\">Gorilla Glass<\/a>) and smudge-rejecting. Of course, it should also be extremely thin.<\/p>\n<p>\nThe puzzle is, essentially, which combinations of these properties have been deemed necessary and economical for a generation-1 device. I don&#8217;t doubt that Apple (meaning, Steve Jobs) has both the cash and the persuasion ability to buy the entire output of one of those manufacturers for a year or so; perhaps even to convince them to hide the fact that their display has progressed beyond the prototype stage.<\/p>\n<p>\nRegarding the rest, I have mostly negative reasoning to offer. I don&#8217;t think the device will be an iSomething; there&#8217;s already too many of those, and none of the proffered names seemed convincing (except iBook, which has been used in the past). A Magic Something would, perhaps, pick up the trend of the Magic Mouse, and signal a departure from the iPod\/iPhone\/iBook era.<\/p>\n<p>\nI also don&#8217;t think it will be a cellphone &#8211; meaning, a device sold and partially subsidized by cellphone companies &#8211; the iPhone already fills that niche quite well. It will have a few wireless connections of course, but not all of them, and that won&#8217;t be its primary function. I also expect Apple to pitch the device for functions that can be done by iPods, iPhones or MacBook laptops, but it will be at its best doing things that aren&#8217;t done well by any of those; reading ebooks is the obvious one here. (As an analogy, consider that when the iPod came out, you already could play music on Mac laptops and desktops with iTunes &#8211; it just wasn&#8217;t their primary function, nor was it convenient to do so in the context the iPod was aimed at.)<\/p>\n<p>\nThe device will run &#8220;OS X&#8221; in some new incarnation, but it won&#8217;t be the iPhone OS X nor the Mac OS X &#8211; though it may, perhaps, run apps for the iPhone in emulation mode.<\/p>\n<p>\nThat&#8217;s as far as I care to speculate before the announcement&#8230; after all, part of the thrill is actually seeing the magician pull the rabbit out of the hat.  <img decoding=\"async\" src=\"\/blog\/wp-includes\/images\/smilies\/icon_wink.gif\" alt=\"icon_wink.gif\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tomorrow, Apple will present their new product. It&#8217;s all but certain that it will be a tablet-like device, but all else is speculation. I&#8217;ve been rereading my August 5 post here, detailing what I at the time thought reasonable guesses. A follow-up post had some lovely mock-up images (courtesy of Mario Amaya), which I still [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,16],"tags":[15],"class_list":["post-1414","post","type-post","status-publish","format-standard","hentry","category-apple","category-hardware","tag-ipad"],"featured_image_src":null,"author_info":{"display_name":"Rainer Brockerhoff","author_link":"https:\/\/brockerhoff.net\/blog\/author\/rbrockerhoff\/"},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1q3Zc-mO","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/comments?post=1414"}],"version-history":[{"count":0,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/posts\/1414\/revisions"}],"wp:attachment":[{"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/categories?post=1414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brockerhoff.net\/blog\/wp-json\/wp\/v2\/tags?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}