Solipsism Gradient

A couple of friendly publications have asked me to write about the very recent passing of Apple’s former CEO, Steve Jobs. I refused. While some of the stories published in the past 24 hours are moving, interesting, informative and even funny, some are also inappropriate, self-serving, offensive, vapid, or overly sentimental. (And few people agree as to which are which!)

I also have, in the past, refrained from writing about personal stuff here. There are people (both living and deceased) who I admire for certain personal qualities, but it would be unseemly for me to publish a “fanboi” list of these people, much less directly address the departed ones or their families. What I can mention about Steve Jobs is:

• I’ve been a few feet away from him twice at trade shows, but that’s it. No conversations.
• I’ve been an Apple customer, almost exclusively, since 1977, a Mac developer since 1984, and a (very modest!) Apple stockholder since the beginning of the millennium.

As often happens with such public figures, a good part of the public’s perception is shaped through anecdotes and legends which may not closely correspond to what really happened. While I’m as happy to repeat such tidbits in personal conversation as anybody else, there’s only one that I feel completely comfortable to express here: all agree that Steve Jobs really cared about building better things – hardware, software, but mostly better systems.

Which happens to agree with my personal philosophy here – if you’ve looked at my products page, the header says “finely crafted software for the Macintosh”. So, the best way to do something that Steve Jobs would agree with is to go on building better stuff.

I have been remiss in mentioning my current work here, and I decided it’s time to give at least a hint. So, here are the icons for four forthcoming Mac utilities:

The top two should come out first. They’ll all be on the Mac App Store, if all goes well. Details, prices and so forth are still in flux but should be available soon. Some of their functions are intended to replace parts of my defunct XRay application, but Quay will also be updated afterwards to work in concert with the new apps. Current customers of both applications will get free updates within the (unfortunately) narrow conditions imposed by the Mac App Store.

More details will be published as things develop (hehe). Stay tuned. I’m working hard on better stuff.

By the way, the icons are by Sergio Bergocce.

If you missed it, here’s part 1.

Now, as I said, hardware details are becoming interesting only to developers – and even we don’t need to care overly about what CPU we’re developing for, now that we’re used to both 32-bit and 64-bit, big-endian and little-endian machines. (Game developers and players, of course, are a different demographic.)

As Steve Jobs said, it’s all about the software now. Here, too, too much emphasis on feature details can be misleading. I don’t really care whether Apple copied the notification graphic from Android, or whether it was the other way around. What’s important is that user interfaces are evolving by cross-pollination from many sources, and this is particularly interesting regarding iOS and OS X (note that the “Mac” prefix seems to be on its way out).

The two operating systems have always have had the same underpinnings in BSD Unix/Darwin and in several higher layers like Cocoa and many of the various Core managers. In their new versions, APIs from one are appearing in the other, and UI aspects are similarly being interchanged; compare, for instance, the Lion LaunchPad against the iOS SpringBoard (informally known to iOS users as “the app screen”).

Apple is not “converging” OS X and iOS just for convergence’s sake. Although desktops, laptops, tablets, phones and music players are all just “devices” now, the usage and form factor differences must be taken into account. Remember Apple’s 2×2 product matrix some years ago: desktops and laptops, consumer and pro machines? It hasn’t shown up lately, and we really need a new matrix; the new one should probably mobile and fixed, keyboard and touchscreen.

Don’t be misled by appearances! Yes, the LaunchPad looks like SpringBoard, but that doesn’t mean that we’ll have touchscreen desktops soon – rather, both interfaces are, in fact, a consequence of the respective App Store, being an easy way to show downloaded apps to the lay user. Apple is, however, exploring gesture-based interfaces and no doubt we’ll see the current gestures evolving into a universal set employed on all devices, the same way common keyboard shortcuts have becoming engrained. A common thread here is that hardware advances like touchpads, denser and thinner screens, better batteries and faster connections are becoming the main innovation drivers technologies, like processor speed and storage size used to be.

A subtle and very Apple-like aspect of this sort of convergence has become visible when the iPad came out. While some scoffed that the iPad was “just a larger iPod Touch”, in fact the iPod Touch had been, all the time, just a baby, trial-size version of the iPad! The Touch, the iPhone, and even the older iPods were an admirable way of getting the public used to keyboard less interfaces, and the iTunes Store was a similar precursor to the App Store. This means that when the iPad came out there was a legion of users already trained to its concepts and interface; an excellent trick, and one that only Apple could pull off.

Now we see that, in a similar way, the iPad and its smaller siblings are preparing the general public to migrating to larger, more powerful, devices which look comfortingly similar in many ways. Few consumers think of their iPhones or iPods as computers, even though they’re as capable as the supercomputers of 15 or 20 years. Now that desktops and laptops are just devices – and you won’t need a so-called computer anymore to set up your smaller devices – very soon this new class of “devices with keyboards” won’t be thought of as computers either, and the term will be used only for servers and mainframes, as it was in the old days.

I, for one, welcome our new post-PC overlords…

Whew. It’s over. This year’s WWDC was certainly one of the most intense – and one of the most promising – that I can remember.

It started on a somewhat sad note: Steve Jobs was clearly unwell, moving slowly and his voice was unusually weak. He was onstage for only a few minutes before turning things over to his VPs. Then, towards the end, when he talked about iCloud (which is obviously something he put a lot of energy into) he got better. Still, I have a feeling that this might have been Jobs’ last keynote; he’s clearly not going to be around for many more years. However, the general impression I had was that everybody feels that Apple is now synchronized enough with his mindset to go on indefinitely without him.

This WWDC was clearly about pointing out future directions. And it was all about software. Many commenters are pointing out this or that added feature in (say) Mail, or in the Finder, or in iOS 5. Others are bemoaning the lack of hardware announcements. Of course there have been the usual comments about Apple copying this or that from Windows. Still others are gleefully pointing out how the iPhone 5 (for instance) has been delayed – this when it hasn’t even been announced, but they apparently believe in each other’s rumors!

Let’s put the hardware issue away first. As I’ve been saying for a couple of years now, Apple’s heavy investment into Clang, LLVM and connected technologies like LLDB is now paying off. This trio will very soon be Apple’s main developer tools backend. They’ll be free from overweight, ancient, license-encumbered stuff like gcc and gdb and the results are very encouraging. Without going into details (NDA ahem), suffice it to say that fellow developers have seriously agreed with me that the new tools are better – this or that detail notwithstanding – than anything else on the mobile or desktop market today.

Also Apple is now free to make hardware details irrelevant. When Apple switched to Intel six years ago, I wrote:

Winners:

• Apple, of course. As I commented below, they’re free (or will be, in a year) of the CPU-architecture-as-a-religion meme. They get a literally cool CPU/chipset for their PowerBooks; although I suppose they won’t use that name in the future; how about IBook ? They get dual-core CPUs right now, and a 64-bit version in the future.

And this is still true. At that time, too, some people saw Apple “imitating” the Wintel machines by adopting Intel CPUs as a negative thing (or even as positive, depending on their bias). Now with Clang/LLVM becoming Apple’s mainstream tools, they could switch CPUs anytime without users noticing; the new Intel-based Macs were still normal Macs, and normal users didn’t care which architecture the ran on. And indeed, lately rumors have abounded about ARM-based MacBooks. But, as I wrote at WWDC 2005:

…it’s a new type of freedom. Freedom of architecture. IBM underperformed, they’re out; at least for now. Intel works better now, they’re in; at least for now. Next year, some other chip may be hot, Mac OS X will be on it, and recompiling will be even easier. We’re free!

For the normal user, hardware specs aren’t that important anymore beyond a certain threshold – if they’re sufficient for the job, the details are unimportant. As the old joke goes:

A lady stands in front of an enclosure in the London zoo and gestures towards one of the hippopotami, asking a passing zookeeper:

“Please, can you tell me if that hippopotamus is male or female”?

“I’m sorry to say that this information would be of interest only to another hippopotamus…”

As Jobs said in the keynote, now it’s all about “devices”. Desktops, laptops, iPads, iPhones – all are equal devices in the iCloud. Few people think of their iPad/iPhone as a computer; the innards are of interest only to those of us who have to develop software or hardware to (ahem) “mate” with those devices. Will the next iPhone or laptop use Apple’s A5 chip, or will there be an A6? My mom doesn’t care, and yours shouldn’t – unless she’s a fellow developer. Not even if she’s a stock analyst!

Next: software directions.

My flight to San Francisco and WWDC 2011 leaves tomorrow night and I should arrive early in the afternoon on June 2nd.

Friday and Saturday are mostly reserved for taking care of some private business, but if anybody wishes to meet with me before WWDC, please drop me an email (rainerbrockerhoff.net), Twitter direct message (I’m @rbrockerhoff) or AIM:rainerbrockerhoffmac.com.

Early Sunday I’ll switch hotels and soon after lunch I’ll be at Moscone to get my badge. There was supposed to be a meet-up of Brazilian developers in the early afternoon, but apparently not everybody will be able to show up; at any rate, I’ll hang out at registration for a couple of hours. Later on, and all week, things will be quite hectic and I’ve no idea yet which parties I’ll be able to attend.

After the conference I’ll have a couple of days for resting and reading, and I should be back home on June 15th.

Things are looking up development-wise. I’m well along implementing my ideas of transitioning most of my products to the Mac Apple Store. While this means that all the new stuff will only run on Mac OS X 10.6.6 and up, the old versions will continue to be available, though mostly unsupported. No time to post details yet, and some of those are bound to change depending on information gathered at WWDC – but I’m optimistic that everything will work out.

More as it happens!

By a happy coincidence, I was notified in time that tickets for WWDC 2011 had become available, and booked one – they were sold out in less than 9 hours! Even though Brazil now has an online Apple Store, as well as Mac and iOS App Stores, developers still must send a (gasp!) Fax to Apple in California – no paying over the Internet, as we used to do before the stores came online. I’ve complained to Apple Developer Relations, hopefully this will be updated to current technology the next time around.

My air tickets should be confirmed in a few days, so far it looks like I’ll arrive in SFO on June 2nd in the afternoon. WWDC will start on with the keynote on Monday morning, June 6th (my birthday!) and end on Friday afternoon, June 9th. I’ll leave town on the morning of June 14th. As usual, the actual conference days and nights will be extremely busy, but I’ll probably have time for a meeting on other days.

On Sunday, June 5th, I’ll be getting my badge at Moscone betewen 14:00 and 15:00 (that’s 2 to 3 PM local time ) and there’ll be a meet-up for Brazilian developers afterwards. Keep an eye on the blog for any changes and updates.

I’ve also found an interesting place to practice some table tennis: the San Francisco TTC at 953 DeHaro Street. Should be fun… I’ll take my trusty old racket and the new one I got courtesy of the nice folks at CocoaHeads Beijing two years ago.

Yesterday, Steve Jobs announced that in a few months, Apple will open an App Store for Mac OS X, following much the same model as the previous – and hugely successful – App Store for iOS.

Two things are immediately obvious: first, the Mac OS X App Store won’t be the only way for users to purchase, download and install applications on their Macs; the previous, time-tested ways will continue to be allowed. Second, the App Store (as the name states), is for applications only – and only for applications of a certain kind.

The long list of prohibitions and cautions exclude, often by definition, system preference panels (like my own Quay), kernel extensions or apps that use them, complex application suites that install background processes, and in fact, anything but a plain old-fashioned self-contained application would be hard-pressed to observe all the guidelines. In fact, as others have observed, most of Apple’s own applications are non-compliant.

The huge difference from the iOS App Store is that developers are perfectly free to write software outside the guidelines, and users are perfectly free to install them. What the new App Store is promising to be is, in effect, a fenced-in garden where a certain type of user can download and install a certain kind of application while getting the warm fuzzy feeling they know from the iOS app store.

In fact, my hunch is that Mac OS 10.7 (Lion) will have an interesting change to the “Accounts” panel in System Preferences. Today, you have four types of user accounts: Administrator, Standard, Managed with Parental Controls, and Sharing Only (aka Guest). I think that all but “Administrator” accounts will allow the user to install applications only via the App Store, and that the Managed and Guest accounts will have an option restricting that user to only run applications from the App Store.

Which may not be such a bad idea after all.

For the developer, it seems that it won’t be allowed to have the same application sold over the App Store and outside it; perhaps not even different versions of the same app. That also makes sense to me. In other respects, the same old arguments apply to both the old and new App Stores: price erosion must be avoided, marketing your app in the long term can’t be left in Apple’s hands, and so forth.

As for myself, I still haven’t had an idea for an iOS app compelling enough that hasn’t been done already, and so far that same argument applies to Mac OS X apps that would fit into the guidelines; my interests lie, still, in doing utilities that enhance the system – not allowed on iOS, still very interesting on Mac OS X.